Role Overview

Reporting to the Senior Marketing Manager, you’ll be responsible for producing high-quality visual content to support CPD’s internal and external communications. From photography and video to digital advertising assets and print materials, your work will help strengthen the brand and support business growth.

You’ll collaborate closely with the Marketing Executive to develop content across campaigns, web, and social channels - helping us tell our story, build trust, and essentially sell more vehicles!  You’ll also take ownership of visual assets on our website and Shopify platform, ensuring everything is up to date and on brand.

Key Responsibilities

Content Creation

• Create engaging visual content for use across digital and print
• Design assets for paid media campaigns that drive awareness and conversions.
• Develop compelling content that showcases our work and supports lead generation
• Maintain and evolve brand guidelines to ensure consistency across all content - including partnership or third-party branding requirements.

Media Production

• Plan, shoot, and edit high-quality photography and video for use across channels
• Produce multimedia assets including infographics, short-form videos, reels, and animations.
• Ensure all visual content reflects CPD’s tone, quality standards, and commercial objectives.

 Web & Digital

• Manage and update web-based assets, including Shopify platform.
• Maintain image libraries and press packs
• Support the creation of digital content for landing pages, promotions, and lead capture.

 Branding & Documentation

• Design and maintain visual branding across all customer-facing materials.
• Produce branded resources such as spec sheets, internal templates, and presentations.
• Ensure marketing collateral is accurate and consistent.

Requirements

Education

Qualification in Graphic Design, Media Production, Marketing or a related field.

Career Experience

Minimum of 3 years in a creative design, content creation, or media production role.

Experience working with ecommerce or CMS platforms (Shopify experience preferred).

Skills

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools (Premier Pro, Final Cut Pro or equivalent).
• Confident planning, shooting, and editing both photography and video.
• Experience designing for digital advertising and paid media campaigns.
• Familiar with Shopify and best practices for web asset optimisation.
• Familiarity with UI/UX design or ecommerce visuals.
• Experience with HubSpot CRM or similar
• Email marketing platforms and Microsoft Office Suite.
• Comfortable writing short-form copy for visuals, captions, and scripts.

 Personal Attributes

• Organised and detail-oriented with strong project management skills.
• Collaborative and proactive with a willingness to share ideas.
• Creative thinker with a problem-solving mindset.
• Able to work independently and as part of a team.
• Full driving licence

This job description is intended to convey information
essential to understanding the scope of the position and it is not intended to
be an exhaustive list of qualifications, skills, duties, or responsibilities
associated with the role. 

About CPD Bodies

CPD Bodies is a leading provider of bespoke commercial vehicle solutions, specialising in vehicle conversions and customisations. With a strong commitment to innovation and customer satisfaction, CPD Bodies aims to deliver high-quality products tailored to meet the diverse needs of businesses across various industries.

Role Overview

Reporting to the Head of Sales, the Business Development Manager is responsible for sourcing new business opportunities across our total service offering. The primary focus will be on developing new accounts in the housing association, local authority and facilities management sectors. The successful candidate will grow their own customer relationships, creating a strong and commercially sustainable pipeline, ensuring that all sales transactions are processed efficiently and accurately. The ideal candidate will have excellent communication skills, strong sales and negotiation experience, a keen eye for detail, and a strong ability to handle multiple tasks in a fast-paced environment.

Key Responsibilities:

• Business Development: Utilising multiple sources of information; industry knowledge, relationships, networking, lead sourcing, to identify and deliver new business opportunities into the organisation.
• Customer Management: Create and take ownership of your own
  developed customer base. Produce a call plan strategy that will target high
  value accounts in the nominated industry sectors allocated. This should include
  customer visits, hosting potential clients at our HQ facility, attending
  relevant industry networking events and receiving inbound and making outbound
  calls to new and existing customers. You will be supporting their need for
  panel van conversions, chassis body builds and new vehicles.
• Documentation Management: Ensure all necessary documentation for conversion and vehicle sales is accurate and complete, including end user details, specifications, finance details and any vehicle allocations.
• Customer Interaction: Communicate with customers to gather required information, answer enquiries, and provide updates on their vehicle and conversion purchase process.
• Data Entry: Input and update customer and vehicle information into the businesses management system accurately and promptly.
• Coordination: Liaise with finance, operations and registration departments to ensure timely processing of sales.
• Reporting: Be accountable to your sales reporting, using the CRM system and your own knowledge of pipeline deals and customers’ needs to forecast and win business.
• Problem Resolution: Address and resolve any customer issues or discrepancies promptly and effectively.
• Team Collaboration: Work closely with other members of the sales team, production, and aftersales departments to ensure seamless operations and customer satisfaction.

Requirements:

Experience: Minimum 3 years of experience in a similar role selling into the public sector, particularly the housing association, local authority and facility management sectors. An understanding of the specific needs, regulations, and challenges of these sectors.

Skills:

• Proven ability to develop new business.
• Strong sales and negotiation skills.
• Great organisational and multitasking abilities.
• Excellent communication and customer service skills.
• Proficiency in Microsoft Office Suite and generic CRM management software.
• Attention to detail and accuracy in data entry and documentation.
• Ability to work independently and collaboratively within a team.
• Certifications: Relevant certifications in capital equipment sales or vehicle sales are a plus.
• Ability to analyse market data, identify opportunities, and solve problems creatively

Personal Attributes:

• High level of integrity and professionalism.
• Proactive, self-motivated and goal orientated.
• Ability to thrive in a fast-paced environment.
• Proactive and self-motivated with a strong sense of responsibility.
• Effective time management.

Benefits:

• Basic salary up to £50k, OTE of £75k+
• £4k car allowance
• 20 Days + 8 Bank Holidays – 28 total over the 12 months from January to December.
• Dynamic and collaborative work environment with opportunities for professional development and advancement.
• Join CPD Bodies as a Business Development Manager and play a key role in shaping the future of our business.